Tracking link guides

A tracking link is the URL an ad network or affiliate sends a user through before the app store, so the advertiser's MMP can record the click and match it to the install. It carries the campaign, the partner's click ID and optional sub-IDs.

A click ID is a unique value the partner generates for every click and passes on the tracking link. The MMP returns it in the postback, so the partner can match each conversion back to the exact click it paid for.

No. The generator runs entirely in your browser. It builds and checks the link locally and never fires a click or contacts any MMP.

Your platform did not replace its macro before redirecting the user. MMPs store an unreplaced macro as plain text, so the conversion cannot be matched to your click. Check the macro syntax your platform expects.

Usually not. Most MMPs let you pass the sub-publisher in a sub-ID parameter on one campaign link, which keeps reporting in one place. Create a separate link only when the advertiser wants a separate campaign.