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Airbridge tracking link format

The parameters Airbridge documents for partner click links, checked 25 Oct 2026.

Short answer

Airbridge partner links start from https://abr.ge/@{app}/{channel}; the click ID goes in click_id, sub-IDs in sub_id, sub_id_1. Copy the example below or build your own in the generator.

Example link

https://abr.ge/@demo/examplenetwork?ad_type=click&click_id={click_id}&sub_id={publisher_id}&sub_id_1={sub_publisher_id}&campaign={campaign_name}&ad_group={adset_name}&ad_creative={creative_name}&ad_id={device_id}

1Advertiser's MMP
2Your platform's macro style
3Base link
4Parameters
Your tracking link ยท
Base linkPartner IDCampaignAd setCreativeClick IDSub-ID / passthroughDevice ID
Checks
    What each parameter does
    ParameterRoleNote

    Runs entirely in your browser. It builds and checks the link; it does not fire a click or test delivery. Always run a test click before sending traffic.

    Parameters

    ParameterRoleWhat it carries
    ad_typeOtherTouchpoint type. click, view or server_to_server_click.
    click_idClick IDClick ID (required)
    sub_idSub-ID / passthroughSub ID. sub_id then sub_id_1 to sub_id_3, in order of sub-network level.
    sub_id_1Sub-ID / passthroughSub ID 1
    campaignCampaignCampaign
    ad_groupAd setAd group
    ad_creativeCreativeAd creative
    ad_idDevice IDAdvertising ID (GAID or IDFA)

    Rules and gotchas

    • There are four sub ID slots: sub_id and sub_id_1 to sub_id_3.
    • Raw device IDs can also be sent as gaid_raw and ifa_raw.
    • Clicks and impressions use the same link; ad_type tells them apart.

    Questions

    What is the click ID parameter for Airbridge?

    Airbridge partner links carry the click ID in click_id. The MMP returns that value in postbacks so the partner can match each conversion to its click.

    Where do sub-publisher IDs go on a Airbridge link?

    Airbridge documents sub_id, sub_id_1 for sub-IDs and passthrough values. Pass each sub-publisher's ID through your platform's macro instead of creating a separate link per sub-publisher.

    What is a tracking link?

    A tracking link is the URL an ad network or affiliate sends a user through before the app store, so the advertiser's MMP can record the click and match it to the install. It carries the campaign, the partner's click ID and optional sub-IDs.

    What is a click ID?

    A click ID is a unique value the partner generates for every click and passes on the tracking link. The MMP returns it in the postback, so the partner can match each conversion back to the exact click it paid for.

    Does this generator send anything to a server?

    No. The generator runs entirely in your browser. It builds and checks the link locally and never fires a click or contacts any MMP.

    Why does my final link still show {click_id}?

    Your platform did not replace its macro before redirecting the user. MMPs store an unreplaced macro as plain text, so the conversion cannot be matched to your click. Check the macro syntax your platform expects.