Tracking link formats by MMP
Pick the advertiser's MMP for its link format, parameters, rules and a ready-made example.
All MMPs
Adjust tracking linksTracker (link) URL, 6 documented parameters
Airbridge tracking linksTracking link, 8 documented parameters
AppMetrica tracking linksTracking link, 6 documented parameters
AppsFlyer tracking linksSingle-platform attribution link, 11 documented parameters
Branch tracking linksAd link, 8 documented parameters
Kochava tracking linksClick tracker, 3 documented parameters
Linkrunner tracking linksTracking link from the advertiser's affiliate dashboard, 6 documented parameters
Tenjin tracking linksClick URL, 4 documented parametersSide by side
| MMP | Click ID | Sub-IDs | Campaign | Ad set | Creative | Device IDs |
|---|---|---|---|---|---|---|
| Adjust | Not documented | label | campaign | adgroup | creative | gps_adid idfa |
| Airbridge | click_id | sub_id sub_id_1 | campaign | ad_group | ad_creative | ad_id |
| AppMetrica | click_id | afpub_id site_id | Not documented | Not documented | creative_id | google_aid ios_ifa |
| AppsFlyer | clickid | af_siteid af_sub_siteid af_sub1 | c af_c_id | af_adset | af_ad | advertising_id idfa |
| Branch | ~click_id | ~secondary_publisher | ~campaign | ~ad_set_name | ~creative_name | $aaid $idfa |
| Kochava | Not documented | site_id | Not documented | Not documented | creative_id | device_id |
| Linkrunner | tid | s2 s3 s4 | Not documented | Not documented | Not documented | gaid idfa |
| Tenjin | click_id | tenjin_parameter_0 tenjin_parameter_1 | Not documented | Not documented | Not documented | advertising_id |
 Singular | Not verified: Singular's help centre blocked automated reading when we checked, so its parameter names could not be confirmed from Singular's own pages. Ask the advertiser for their Singular tracking link template. | |||||
Questions
Why do MMPs use different parameter names?
Each MMP designed its own link format, so the same idea has different names: the click ID is clickid on AppsFlyer, ~click_id on Branch and tid on Linkrunner. Using the wrong name means the value is ignored.
What is a tracking link?
A tracking link is the URL an ad network or affiliate sends a user through before the app store, so the advertiser's MMP can record the click and match it to the install. It carries the campaign, the partner's click ID and optional sub-IDs.
What is a click ID?
A click ID is a unique value the partner generates for every click and passes on the tracking link. The MMP returns it in the postback, so the partner can match each conversion back to the exact click it paid for.
Does this generator send anything to a server?
No. The generator runs entirely in your browser. It builds and checks the link locally and never fires a click or contacts any MMP.
Why does my final link still show {click_id}?
Your platform did not replace its macro before redirecting the user. MMPs store an unreplaced macro as plain text, so the conversion cannot be matched to your click. Check the macro syntax your platform expects.